Application Technology and Digital Marketing for The Improvement of Production Capacity in Tempeh Small Industry

¹ Department of Automotive Engineering Technology, Vocational Program, Universitas Muhammadiyah Yogyakarta 55183, Indonesia
² Department of Sharia Accounting, Universitas Muhammadiyah Yogyakarta 55183, Indonesia
³ Department of International Relations, Universitas Muhammadiyah Yogyakarta 55183, Indonesia
⁴ Department of Polymer and Textile Engineering, Faculty of Engineering, Nnamdi Azikiwe University, P.M.B. 5025, Awka, Nigeria

^* Corresponding author: andikawisnujati@umy.ac.id

Abstract

This study explores the diversification of tempeh products through the integration of technology and digital marketing to enhance production capacity and market reach. Traditional tempeh production, often limited by manual processes and local sales, faces challenges in scaling up and competing in broader markets. By introducing advanced technological methods in production, including automated equipment and improved fermentation techniques, the quality and quantity of tempeh can be significantly increased. Additionally, leveraging digital marketing strategies, such as social media advertising, e-commerce platforms, and online branding, enables producers to tap into wider consumer bases, both locally and globally. This dual approach not only boosts production efficiency and output but also enhances market visibility and consumer engagement. The study aims to demonstrate how modernizing production practices and adopting digital tools can lead to sustainable growth, increased revenues, and greater competitive advantage for tempeh producers. Through case studies and data analysis, the research highlights successful implementations and provides practical recommendations for small to medium-sized enterprises (SMEs) looking to innovate and expand their market presence in the food industry.