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Table 5.
Exploratory hypotheses of determining attributes.
| Exploratory hyphotesis | 1 | 2 | 3 | 4 | 5 | N∘ of responses |
|---|---|---|---|---|---|---|
| Wines made from red grapes are tastier. | 7% | 21% | 26% | 25% | 21% | 100 |
| I like to drink wine with food. | 5% | 6% | 13% | 43% | 35% | 100 |
| I find the wine tastier when harmonizing with the food. | 3% | 8% | 22% | 32% | 35% | 100 |
| I read the information on the back label to buy a wine. | 6% | 11% | 18% | 36% | 27% | 100 |
| The information on the label helps me to know the best wine. | 5% | 3% | 15% | 49% | 28% | 100 |
| International wines are more delicious than Brazilian wines. | 15% | 18% | 34% | 20% | 13% | 100 |
| Brazilian wines are as good as imported wines. | 4% | 23% | 33% | 19% | 21% | 100 |
| Red wines are easier to harmonize than whites | 8% | 27% | 30% | 24% | 11% | 100 |
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