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A study on the influence of media opinion leaders on consumers' brand recognition of wine tourism destinations – the moderating effect of the degree of media informatization

Yunxia Shi, Rumeng Zhang and Jianbo Fan

BIO Web Conf., 68 (2023) 03015

Published online: 23 November 2023

DOI: 10.1051/bioconf/20236803015

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Yunxia Shi

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