Open Access
Table 3.
Motivations for winemakers to add wine tourism X quantity of articles.
| Motivations | Quant. articles |
|---|---|
| Marketing | 5 |
| Competitive advantage | 3 |
| Other/unspecified | 3 |
| Perception of growing demand for cultural tourism/Strengthening tourism | 2 |
| Offer Qualification | 1 |
| Strengthening of the cultural identity of the product | 1 |
| Sustainable development | 1 |
| Local development/economic development | 2 |
| Clusters | 1 |
| Increase the consumption of local wine | 1 |
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