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Cited article:

Z Kuşağı Tüketicilerin Kozmetik Markası Tercihlerini Etkileyen Faktörlerin Analizi

Sıla Avgan and Reyhane Arslan Yıldız
Bucak İşletme Fakültesi Dergisi 8 (1) 40 (2025)
https://doi.org/10.38057/bifd.1668559

Uncovering the influence of social media marketing activities on Generation Z’s purchase intentions and eWOM for organic cosmetics

Gia Khuong An, Thi Thuy An Ngo and Sanmugam Annamalah
PLOS One 20 (6) e0325953 (2025)
https://doi.org/10.1371/journal.pone.0325953