Innovation based on value co-creation: An alternative for Brazilian wine?Martiele Cortes Borges, Jéssica Moreira Maia Souto, Athos Ribeiro da Silva, Marcos Vinícius Araujo and Daniela Callegaro de MenezesBIO Web Conf., 7 (2016) 03007DOI: https://doi.org/10.1051/bioconf/20160703007