Are You Sure About Your Purchase? Consumer Preferences For Local Beef Purchase Among Malaysians: A Case Study In Johor, MalaysiaSiti Nordiyana Isahak, Norfariza Mohd Ali, Rosmah Abd Ghani@Ismail, Nur Fatihah Shaari, Azman Ali and Norazlina Abu BakarBIO Web Conf., 131 (2024) 02009DOI: https://doi.org/10.1051/bioconf/202413102009