Innovation based on value co-creation: An alternative for Brazilian wine? Martiele Cortes Borges, Jéssica Moreira Maia Souto, Athos Ribeiro da Silva, Marcos Vinícius Araujo and Daniela Callegaro de Menezes BIO Web of Conferences, 7 (2016) 03007 Published online: 26 October 2016 DOI: 10.1051/bioconf/20160703007