BIO Web of Conferences

Analysis of the Effect of Brand Equity on Purchasing Decision towards Organic Rice in Special Region of Yogyakarta

Nisa Puspita Mawadati, Novita Erma Kristanti and Nafis Khuriyati

BIO Web Conf., 80 (2023) 07001

Published online: 14 December 2023

DOI: 10.1051/bioconf/20238007001

Nisa Puspita Mawadati

Novita Erma Kristanti

Nafis Khuriyati

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