BIO Web of Conferences

A study of consumer behavior and willingness to pay towards cosmetic products of generation Z in Hochiminh city

Hien Thi Bich Tran, Phuong Ngoc Duy Nguyen, Trung Quang Vo, Viet Nhu Nguyen, Thao Ho Dieu Nguyen, Susi Ari Kristina and Dwi Endarti

BIO Web Conf., 75 (2023) 05001

Published online: 15 November 2023

DOI: 10.1051/bioconf/20237505001

Hien Thi Bich Tran

Phuong Ngoc Duy Nguyen

Trung Quang Vo

Viet Nhu Nguyen

Thao Ho Dieu Nguyen

Susi Ari Kristina

Dwi Endarti

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