BIO Web of Conferences

Measuring the Impact of Public Display Advertising in Smart Cities: An Advertising Effectiveness Test

Elena Solovyeva, Rajesh Deorari, Gaurav Pushkarna, Rajiv Ranjan and Sapna Sharma

BIO Web Conf., 86 (2024) 01107

Published online: 12 January 2024

DOI: 10.1051/bioconf/20248601107

Elena Solovyeva

Rajesh Deorari

Gaurav Pushkarna

Rajiv Ranjan

Sapna Sharma

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