BIO Web Conf.
Volume 12, 201941st World Congress of Vine and Wine
|Number of page(s)||5|
|Section||Economy and Law|
|Published online||19 February 2019|
Member heterogenicity and its impacts in wine cooperatives
Hochschule Geisenheim University, von-Lade-Str. 1, 65366 Geisenheim, Germany
In 2016, 43000 members of 159 wine cooperatives were growing wine on about 30% of the total German viticultural area. Those members have different origin, belong to different age groups, their business dispose over different sizes and business models, and all members have individual desires and interests. Thus, the task of the cooperative management and boards is to align the resulting heterogeneous individual aims and interests with the overall aims and interests of the cooperative. Hence the aim of the paper is to answer the question: How the heterogenous member interests can be aligned within the cooperative? In order to answer this question four in-depth expert interviews have been conducted.
© The Authors, published by EDP Sciences, 2019
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0 (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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