| Issue |
BIO Web Conf.
Volume 69, 2023
The 2nd International Conference on Agriculture, Food, and Environment (2nd ICAFE 2023)
|
|
|---|---|---|
| Article Number | 04027 | |
| Number of page(s) | 7 | |
| Section | Agricultural Environment, Ecology and Resources | |
| DOI | https://doi.org/10.1051/bioconf/20236904027 | |
| Published online | 16 October 2023 | |
Gender Differences and Perceived Quality Influence on Organic Food Consumption in Indonesia
1 Department of Agribusiness, Faculty of Agriculture, Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia
2 Doctoral School of Economic and Regional Sciences, Hungarian University of Agriculture and Life Sciences, 2100 Godollo, Hungary
1* Corresponding author: dhika.cahyasita@upnyk.ac.id
This study aimed to investigate consumer behavior concerning organic food consumption in Indonesia in the context of sustainable development goals (SDGs). Using a questionnaire survey, we collected data from 296 respondents and employed descriptive research alongside Spearman Rank Correlation analysis for assessment. The results revealed that female consumers exhibited a stronger intention to consume organic food consistently compared to their male counterparts. Additionally, Indonesian organic food consumers hold a favorable perception of the quality of organic products, especially emphasizing the perceived health benefits. A moderate correlation was identified between the perceived quality of organic food and ongoing buying interest. These findings underscore the importance of understanding consumer demographics and perception in promoting sustainable consumption patterns in developing nations.
Key words: Organic Food Consumption / Consumer Behavior / Sustainable Development Goals (SDGs) / Gender Differences / Perceived Quality
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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