Architecture of economic activity efficiency of agricultural fruit producers of the region under sanctions

¹ Financial University under the Government of the Russian Federation, Ural branch, Chelyabinsk, Russia
² St. Petersburg State Forest Engineering University named after V.I. CM. Kirov, Saint Petersburg, Russia

^* Corresponding author: lysenkoyulia@mail.ru

Abstract

In the current realities, it is engineering and dealer services that take into account the balance of interests to ensure the development of management decisions that contribute to improving the quality of activities of fruit growing organizations in the region, the effective use of engineering innovations and equity capital. During the study, an assessment was made of entrepreneurial activity, the duration of the operating and financial cycles, financial stability of engineering and dealer organizations, and a factor analysis of return on capital was carried out, using the example of manufacturers of agricultural machinery for fruit growing. The assessment of indicators included an assessment of turnover of current assets, profitability, SWOT analysis and identification of risks of reducing the efficiency of business activities, taking into account factors affecting the optimization of leverage. Low profitability of the engineering and dealer business is associated with an ineffective pricing strategy, setting low prices when participating in government contracts and a significant amount of variable costs in the overall cost structure. To improve the situation, it was proposed to optimize the work of dealer centers and revise the pricing policy.