Importance-Performance Analysis (IPA) of sustainable broiler agribusiness initiatives: The plasma farmers perspective

Faculty of Animal Science, Universitas Brawijaya, Veteran Rd, Malang 65145, Indonesia

^* Corresponding author: nanangfeb@ub.ac.id

Abstract

Plasma farmer satisfaction is pivotal in the broiler partnership cooperation system, serving as a key indicator of the extent to which partnership principles are effectively upheld. This study assessed plasma farmers' satisfaction level regarding broiler partnership services' performance in Malang. The research sample comprised 87 plasma farmers selected through purposive sampling. The data analysis employed the Importance Performance Analysis (IPA) method to discern the positioning of service attributes in quadrant analysis. The Customer Satisfaction Index (CSI) method was also employed to gauge user satisfaction. The study revealed a noteworthy CSI value of 0.87%, signifying a high degree of contentment among farmers with the core company's performance and services. Delving further into the analysis of 24 partnership attributes using the IPA assessment, several vital observations emerged. Firstly, two attributes were identified as possessing substantial importance yet exhibiting subpar performance. Secondly, seven attributes demonstrated partnership performance that necessitates ongoing maintenance. Thirdly, six attributes exhibited partnership performance that warranted maintenance but with relatively lower priority. Lastly, nine attributes showed an excessive level of performance.