| Issue |
BIO Web Conf.
Volume 82, 2024
International Scientific and Practical Conference “Methods for Synthesis of New Biologically Active Substances and Their Application in Various Industries of the World Economy – 2023” (MSNBAS2023)
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|---|---|---|
| Article Number | 06013 | |
| Number of page(s) | 6 | |
| Section | Environmental Assessment of Synthesis Technologies and Impact on the Environment | |
| DOI | https://doi.org/10.1051/bioconf/20248206013 | |
| Published online | 03 January 2024 | |
The formation of destination image of Khorezm region
Urgench State University, Department of Tourism and Hospitality Management, Kh.Alimdjan Street, 14, 220100, Urgench, Uzbekistan
* Corresponding author: mmurodali.matniyozov@gmail.com
This paper provides an analysis and conversation concerning the notion and assessment of destination image from a marketing perspective that encompasses various fields within the discipline. The main goal of the current study is to look at the structural relationships between destination image, tourist satisfaction, and destination loyalty, with a particular emphasis on the role that tourist satisfaction plays as an intermediary in the relationship between destination image and loyalty, particularly in the circumstances of cultural and historical tourism in the Khorezm region. The results show that the cognitive image directly influenced the affective image, affirming the process through which the destination image is formed. Furthermore, both cognitive and affective images had favorable impacts on satisfaction, which, in turn, emerged as a predictor of tourist loyalty. Moreover, Khiva’s reputation as a tourist destination in Uzbekistan is mostly based on the city’s extensive cultural history and allusions to prehistoric local practices.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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