The study of Vermouth. Case: The relationship of taste and aroma parameters and their chemical composition

¹ Department of Corporate Governance and Innovation Plekhanov Russian University of Economics, 36, Stremyanny lane, Moscow, 117997, Russia
² Department of Food Technology from Plant Raw Materials, Kemerovo State University, Technological Institute of Food Industry, 6, st. Krasnaya, Kemerovo, 650000, Russia
³ Department of Hospitality Industry, Tourism and Sports, Plekhanov Russian University of Economics, 36, Stremyanny lane, Moscow, 117997, Russia
⁴ Department of Restaurant Business Plekhanov Russian University of Economics, 36, Stremyanny lane, Moscow, 117997, Russia
⁵ Department of International Commerce, Russian Academy of National Economy and Public Administration under the President of the Russian Federation, 82, Vernadsky Avenue, Moscow, 119571, Russia

^* Corresponding author: Kisselev.VM@mail.ru

Abstract

The problem of merchandise assessment of taste food products is the most important in terms of establishing their identity with the declared quality. This uniqueness underlies their fair selling proposition and pricing. This is especially true for flavored wines, which are valued by the target audience for their uniqueness and recognition: both in terms of trade name, brand, and place of origin, the totality of their flavour and aroma parameters. When making a purchase at a retail point of sale from buyers, there is no guideline about the presence of specific flavour and aroma parameters in flavored wines, except for the indication on the label of the trademark and the place of origin of the goods. This is often used by unscrupulous producers of this group of wines, endowing their products with false labels, giving them out under world-famous trademarks produced in regions with an undeniable business reputation. In terms of deliveries in the parallel import format, when retail chains do not have the possibility of direct deliveries from legitimate commodity producers, the purchase of a “pig in a poke” is more than likely, and the disappointment of the target consumer group is predetermined. The likely consequences of such uncertaintyty are quite obvious - the loss of legitimate commodity producers of their impeccable business reputation, the replacement of their trade offer with the proposals of competitors who are able to protect the authenticity of their trade offer due to the absence of restrictions on both supply and traceability of supply chains from third parties. The solution of the indicated problem is possible if the national bodies of commodity examination have effective methodological and hardware support for identifying the trade offer of the designated product group in terms of its authenticity and originality of origin. Previously, we described a methodical approach to solving a similar problem using organoleptic evaluation methods, in this publication we will describe the results of our analytical physicochemical studies of flavored wine samples, uniquely identified for the originality of trademarks and places of origin of goods [14]. The result of these studies was the statement about the statement about the possibility of establishing the typicality of flavored wines declared on the labels of the names of trademarks and places of origin of goods. These results, of course, can become the basis of a commodity examination in the customs assessment of flavored wines of world famous trademarks.