Projection of Culinary Tourist Preferences for Dragon Fruit Peel Tea as an Effort to Optimize Local Herbal Business in Jambewangi Village, Indonesia

¹ Departement of Agriculture, Banyuwangi State Polytechnic, Jl. Raya Jember KM 13, Banyuwangi 68461, East Java, Indonesia
² Tourism Department, Banyuwangi State Polytechnic, Jl. Raya Jember KM13, Banyuwangi 68461, East Java, Indonesia

^* Corresponding author: nanda.rusti@poliwangi.ac.id

Abstract

There is dragon fruit peel waste that is not being utilized, so recently Jambewangi village received socialization and training assistance from the Banyuwangi State Polytechnic service team to process this waste into products that have high selling value. One of the processed products is dragon fruit peel herbal tea. The service team from the Banyuwangi State Polytechnic together with the people of Jambewangi village succeeded in creating a new superior product from dragon fruit peel waste. The service team also assisted in testing the ingredients in dragon fruit peel herbal tea as well as training on packaging the tea products. To ensure that dragon fruit peel tea can be sold on the market, further research is needed which aims to see consumer preferences for this product. This research will look at several attributes that are tested to see which attributes are really liked by consumers, so that this new product is expected to sell massively on the market. The results found the combination of attributes that respondents most preferred for dragon fruit peel tea was dragon fruit peel tea with ginger flavor, the dipping packaging weighed 50 g, and was sold at a price of IDR 15 000.