| Issue |
BIO Web Conf.
Volume 131, 2024
6th International Conference on Tropical Resources and Sustainable Sciences (CTReSS 6.0)
|
|
|---|---|---|
| Article Number | 02009 | |
| Number of page(s) | 9 | |
| Section | Environmental Economics | |
| DOI | https://doi.org/10.1051/bioconf/202413102009 | |
| Published online | 15 October 2024 | |
Are You Sure About Your Purchase? Consumer Preferences For Local Beef Purchase Among Malaysians: A Case Study In Johor, Malaysia
1 Department of Economics, Faculty of Business and Management, Universiti Teknologi MARA (UiTM) Cawangan Johor Kampus Segamat, 85000 Segamat, Johor, Malaysia.
2 Surahanjaya Koperasi Malaysia, Menara Suruhanjaya Koperasi Malaysia, Changkat Semantan, Off Jalan Semantan, Bukit Damansara, 50490 Kuala Lumpur, Malaysia.
* Corresponding author: norfa456@uitm.edu.my
Every corner of the world loves beef for its juicy and tender texture. As the demand for beef products grows in the Malaysian market, understanding consumer preferences for beef, especially those related to its quality, is essential. The question normally asked is, what are the main factors that influence the customers when buying local beef. Therefore, to unravel the question, this study investigates consumer preferences for purchasing local beef among Malaysians in Johor. We use a quantitative method to report a descriptive statistic based on pilot data collected from 65 respondents working and living in Johor. The results indicate that consumers in Johor prioritize freshness (68.75%) and taste (50%) over halal status (81.25%) when purchasing local beef. The findings obtained will help in providing insightful information to local beef suppliers and the Johor State Department of Veterinary Services, about local beef consumers in Johor.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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