| Issue |
BIO Web Conf.
Volume 141, 2024
IX International Scientific Conference on Agricultural Science 2024 “Current State, Problems and Prospects for the Development of Agricultural Science” (AGRICULTURAL SCIENCE 2024)
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|---|---|---|
| Article Number | 04051 | |
| Number of page(s) | 7 | |
| Section | Agriculture and Agri-food Systems | |
| DOI | https://doi.org/10.1051/bioconf/202414104051 | |
| Published online | 21 November 2024 | |
Revolutionizing agro-industrial business models through sustainable marketing strategies
1 Don State Technical University, 1, Gagarina Square, Rostov-on-Don, 344010, Russia
2 Belgorod State University, 85, Pobedy Street, Belgorod, 308015, Russia
* Corresponding author: jjmedvet@yandex.ru
The paper is devoted to the research of the possibilities of sustainable marketing to influence the transformation of business models for sustainable development of agro-industrial enterprises. The evolution of the concept of marketing management is in the direction of co-creation of value with the consumer and organization of effective interaction with stakeholders. Sustainable consumer behavior is, on the one hand, a factor determining changes in the business processes of agro-industrial enterprises. On the other hand, companies that transform their business models taking into account the achievement of long-term social and environmental goals, involving consumers in the co-creation of sustainable development ideas, form consumer models of lean sustainable behavior. The following directions for adapting the business models of agro- industrial companies based on sustainable development marketing are substantiated: optimizing the costs of product development and promotion to improve the pricing strategy for environmentally friendly products, developing ways to interact and involve consumers in the processes of creating and promoting sustainable development values.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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