Relations Between Actors in Agrotourism Development

Sebelas Maret University, Agricultural Extension and Communication Undegraduate Studi Peogram

^* Corresponding author: eksarusdiyana@staff.uns.ac.id

Abstract

The success of agrotourism development is supported by the presence of actors and their roles. Role synergy becomes a strategy to strengthen the relationship between actors. The study aims to analyze the relationship between actors in agrotourism development. The research method used is qualitative description with purposive informant sampling techniques and snowball sampling. The location of the research was deliberately determined, namely the Ngargoyoso district, Karanganyar Regency, Central Java, on the grounds of the existence of an agro-tourism with several different characteristics. The data analysis technique used uses Miles and Huberman’s interactive data analysis as well as advanced analysis techniques using the MACTOR (Matrix of Alliances and Conflicts: Tactics, Objectives, and Recommendations) analysis. MACTOR analysis is used to map influential actors, actor roles, and the goals of each actor. As for the validity of the data in this study using source triangulation and triangulation methods. The results of the research showed that the management of the business managers, the local community, and the head of the village had the strongest divergence. The strongest convergence occurred between the manager of the Jeep and the managers of the homestay, the manager and the tourism-conscious group, the managing of the Jeep with local communities, and the heads of villages.