| Issue |
BIO Web Conf.
Volume 171, 2025
The Frontier in Sustainable Agromaritime and Environmental Development Conference (FiSAED 2024)
|
|
|---|---|---|
| Article Number | 04010 | |
| Number of page(s) | 11 | |
| Section | Socio-economic Transformation for Sustainable Agromaritime | |
| DOI | https://doi.org/10.1051/bioconf/202517104010 | |
| Published online | 04 April 2025 | |
Driving sustainable waste management: The role of local champions and social media engagement
1 Center for Alternative Dispute Resolution IPB University Bogor 16127 West Java, Indonesia
2 Department of Communication and Community Development Sciences, IPB University Bogor 16680 West Java, Indonesia
* Corresponding author: adifiman@apps.ipb.ac.id
This study explored the effects of local champions and social media on shaping perceptions and behaviors related to domestic waste management across nine villages in West and East Java, Indonesia. Employing a quantitative approach, the research engaged 245 respondents involved in a waste management assistance program. Structural Equation Modeling (SEM) analysis revealed that both local champions and social media play essential roles in enhancing waste management perceptions and behaviors. Local champions significantly influenced perceptions and behaviors, while social media had a more substantial effect on perceptions and behaviors. Social media platforms offer a cost-effective method for reaching broader audiences, facilitating real-time communication, and promoting awareness of sustainable waste management. The results emphasize the crucial significance of embedding local champions into digital platforms to promote sustainable waste management practices. This study offers important findings for government officials to strengthen waste management strategies through the synergistic use of local champions and social media engagement.
© The Authors, published by EDP Sciences, 2025
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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