Jackfruit Demand by Megono Rice Seller in Karangsari Village Karanganyar District Pekalongan Regency

¹ Faculty of Agriculture, Universitas Muhammadiyah Yogyakarta, 55183 Bantul, Yogyakarta, Indonesia
² Department of Human Development, Technical University of Malaysia Malacca, Malaysia

^* Corresponding author: triyono@umy.ac.id

Abstract

Karangsari Village in Pekalongan District is one of the main centers for trading megono, a traditional dish made from young jackfruit. Frequent price fluctuations of young jackfruit have become a major concern for megono traders and form the basis of this study. The demand for young Jackfruit represents a derived input demand, as it depends on the demand for megono itself. This research aims to determine the total amount of young jackfruit needed by megono traders in Karangsari and to identify the factors that influence this demand. A total of 30 traders were selected using the snowball sampling method, and the data were analyzed using multiple linear regression. The findings indicate that megono traders require 2,520 kg of young jackfruit, and seven variables significantly affect demand: megono production volume, the price of citronella, galangal, bay leaves, lime leaves, tempeh, and future price expectations. Given the high and consistent need for young jackfruit in Karangsari, government intervention is necessary to ensure stable availability of this commodity. An improved procurement system and basic price stabilization policies could help meet demand more effectively and reduce the economic burden on megono traders.