Value Chain of Banana Commodities in the Special Region of Yogyakarta

¹ Department of Agribusiness, Universitas Muhammadiyah Yogyakarta, 55183, Yogyakarta, Indonesia
² Universiti Islam Antarabangsa Tuanku Syed Sirajuddin, 02000 Kuala Perlis, Perlis, Malaysia
³ Universiti Teknikal Malaysia Melaka, 76100 Durian Tunggal, Melaka, Malaysia

^* Corresponding author: This email address is being protected from spambots. You need JavaScript enabled to view it.

Abstract

This study examines the value chain of banana goods in Indonesia’s Special Region of Yogyakarta. Bananas constitute a significant agricultural commodity that can provide substantial revenue, both in their fresh form and as processed products. The study elucidates how many stakeholders, ranging from banana cultivators to final consumers, contribute value to the value chain. There were 84 respondents: 80 farmers, two intermediaries, and two small and medium-sized enterprises (SMEs). We conducted the analysis utilizing Porter’s value chain framework, Hayami’s value-added assessment, and marketing margin computations. The findings indicate that SME participants derive the most added value and profit margins across various value chain channels, each exhibiting distinct profit distributions. The research endorses goals to improve food security and strengthen Yogyakarta’s banana agroindustry by optimizing post-harvest management and enhancing value chain efficiency