| Issue |
BIO Web Conf.
Volume 206, 2025
The 5th International Conference on Tropical Agrifood, Feed, and Fuel (ICTAFF 2025)
|
|
|---|---|---|
| Article Number | 04002 | |
| Number of page(s) | 8 | |
| Section | Inclusive Agribusiness and Farmer Welfare | |
| DOI | https://doi.org/10.1051/bioconf/202520604002 | |
| Published online | 19 December 2025 | |
Strategy for The Development of The Fisheries Industry of Bawis Fish Chips (Siganus canaliculatus) In The City of Bontang (Case Study at MSME Citra Snack)
Study Program of Agribisnis, Faculty of Pertanian, Mulawarman University, Samarinda City, East Kalimantan Province, Indonesia
* Corresponding author: This email address is being protected from spambots. You need JavaScript enabled to view it.
The Bawis fish (Siganus canaliculatus) is a key catch in Bontang City, East Kalimantan, and closely linked to seagrass ecosystems. This study aims to identify internal and external factors and formulate development strategies for Citra Snack MSMEs. Conducted from February 2025 until March 2025 with purposive sampling of the owner, two employees, consumer and distributor, the research applied SWOT analysis. Results place Citra Snack in Quadrant I (aggressive strategy), showing strong growth potential by leveraging internal strengths and external opportunities. Recommended strategies include maximizing raw material quality and product innovation to meet high market demand, strengthening loyal customer bases and marketing networks, and enhancing product flavor and packaging with government support.
© The Authors, published by EDP Sciences, 2025
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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