Integrating Bioeconomy and Energy Transition through Green Ammonia Valorization: A Competitive Intelligence Perspective in Quebec, Canada

Business School, Université du Québec à Trois-Rivières (UQTR), Canada

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Abstract

This study analyses the strategic positioning of green ammonia within Quebec's and Canada's energy transition frameworks, emphasizing its role as a hydrogen carrier for storage, transportation, and industrial decarbonization. Building on the Hydrogen Strategy for Canada and Quebec's Green Hydrogen and Bioenergy Strategy, the research identifies a key gap: the absence of an integrated, decision-oriented framework linking regional energy demand with potential green ammonia supply sources. Using a competitive intelligence (CI) approach, the study triangulates data from institutional, industrial, and academic sources to map demand and supply ecosystems. Results reveal four priority demand sectors, renewable energy storage, agriculture, maritime transport, and off-grid communities, and three major supply categories: industrial infrastructure, renewable-powered production, and emerging bio-based technologies. By integrating technical, economic, and environmental indicators into a sectoral intelligence dashboard, this research contributes a novel analytical framework supporting both policy design and strategic investment decisions in the energy transition.