Business Development Strategy for Banana Stem Chips (Case Study of the Amanah Yogyakarta Women Farmers Group)

Department of Agribusiness, Universitas Sebelas Maret, Surakarta, 57126, Indonesia

^* Corresponding author: This email address is being protected from spambots. You need JavaScript enabled to view it.

Abstract

In Indonesia, banana stems are not commonly consumed. However, banana stem chips are now being developed as an innovative food product. The Amanah Women Farmers Group is a pioneer in banana stem chips in Yogyakarta, but they are not yet marketed on a large scale. In addition, the Amanah Women Farmers Group has become a training center for banana stem chip processing for Women Farmers Groups from various regions in Indonesia. This study aims to identify alternative strategies and strategic priorities that can be applied in developing the banana stem chip business of the Amanah Women Farmers Group. Data collection methods included in-depth interviews with selected informants, observation, documentation, and focus group discussions (FGD). Data were analyzed using SOAR and AHP (Analytical Hierarchy Process). The resulting strategies included value chain integration and innovation, market expansion and digitalization, strengthening collaborative networks, and optimizing human resource capacity. The priority strategy is to improve production quality and capacity through mechanization and digitalization to maintain continuity and efficiency (0.170). This strategy promotes economic efficiency while aligning with the circular economy by converting agricultural waste into valuable products to reduce the environmental burden.