Behaviour of Millenial wine consumers in southern Serbia

Open Access

Table 2.

Choice of wine attributes, as a relevant factor when making a decision about purchasing wine (A-attribute, B-Brend, Q-Quality; O-Origin, P-Price, PL- Packaging and Label).

CROSSTAB
			Age				Σ (%)
			18–28	29–38	39–50	51–65	Σ (%)
A	Q	Count	345	115	87	134	681
		% within A	50.7	16.9	12.8	19.7	100
		% within age	41.6	36.7	35.1	42.7	39.9
		% of Σ	20.2	6.7	5.1	7.9	39.9
	B	Count	118	74	47	36	275
		% within A	42.9	26.9	17.1	13.1	100
		% within age	14.2	23.6	19.0	11.5	16.1
		% of Σ	6.9	4.3	2.8	2.1	16.1
	P	Count	249	79	58	104	490
		% within A	50.8	16.1	11.8	21.2	100
		% within age	30.0	25.2	23.4	33.1	28.7
		% of Σ	14.6	4.6	3.4	6.1	28.7
	PL	Count	69	18	25	22	134
		% within A	51.5	13.4	18.7	16.4	100
		% within age	8.3	5.8	10.1	7.0	7.9
		% of Σ	4.0	1.1	1.5	1.3	7.9
	O	Count	49	27	31	18	125
		% within A	39.2	21.6	24.8	14.4	100
		% within age	5.9	8.6	12.5	5.7	7.3
		% of Σ	2.9	1.6	1.8	1.1	7.3
Σ		Count	830	313	248	314	1705
		% within A	48.7	18.4	14.5	18.4	100
		% within age	100	100	100	100	100
		% of Σ	48.7	18.4	14.5	18.4	100

Source: Prepared by the authors (SPSS Statistics 19).

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