Open Access

Tabelle 2.

Reisemotivation.

Besucher-Segmente χ2
Alle Befragten Primär- Sekundär- Nicht-
Befragten Weintouristen Weintouristen Weingutbesucher
%[1735] %[541] %[307] %[820]
Natur 38.4 41.2 46.3 33.7 17.6∗∗∗
Wein 30.7 66.4 26.4 8.8 511.2∗∗∗
Entspannung 25.6 25.0 29.0 24.8 2.2
Essen und Trinken 23.2 33.1 18.9 18.3 43.9∗∗∗
Geselligkeit 19.6 20.7 18.6 19.3 0.6
Wandern/Radfahren 17.0 17.2 21.5 15.2 6.2∗
Familie oder Freunde 16.8 14.8 16.6 18.2 2.7
Kultur 16.7 15.2 18.9 16.8 1.9
Neues erleben 13.2 9.4 18.6 13.7 14.6∗∗
Gute Erfahrungen 10.0 9.1 11.7 9.9 1.5
Zufall 3.8 2.0 5.2 4.5 7.3∗
Prestige 3.3 3.3 3.6 3.2 0.1
Geschäftsreise 3.1 2.2 2.6 3.8 2.9
Sonstiges 10.6 4.1 9.8 15.1 42.5∗∗∗
*

∗, ∗∗, ∗∗∗ Signifikant auf .05-, .01-, .001-Niveau.

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