Open Access
Table 3.
Exploratory price attribute hiphotesis.
| Exploratory hyphotesis | 1 | 2 | 3 | 4 | 5 | N∘of response |
|---|---|---|---|---|---|---|
| Wines are expensive | 11% | 24% | 35% | 25% | 5% | 100 |
| Low price is important when buying a wine. | 15% | 27% | 24% | 26% | 8% | 100 |
| I do not like wines with high alcohol content. | 16% | 21% | 27% | 24% | 12% | 100 |
| I already bought wine just because it had an attractive front label. | 32% | 31% | 7% | 25% | 5% | 100 |
| I prefer to take wines that have already been awarded. | 15% | 22% | 34% | 20% | 9% | 100 |
| I know many brands of wine. | 5% | 25% | 26% | 33% | 13% | 100 |
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