EDP Sciences logo
Web of Conferences logo
Search
Menu
All issues Volume 146 (2024) BIO Web Conf., 146 (2024) 01046 References
Open Access
Issue
BIO Web Conf.
Volume 146, 2024
2nd Biology Trunojoyo Madura International Conference (BTMIC 2024)
Article Number 01046
Number of page(s) 8
Section Dense Matter
DOI https://doi.org/10.1051/bioconf/202414601046
Published online 27 November 2024
  • Arenggoasih, W., Pengaruh Brand Communication, Service Quality dan Brand Personality Anggota Dewan Terpilih Melalui Brand Trust Terhadap Brand Loyalty Pemilih (Sludi Partai Politik Gerindra), Jurnal Interaksi, 5, 2, (2016) [Google Scholar]
  • Ayuningsih, Fitria & Maftukhah, Ida., Pengaruh Product Knowledge, Brand Image, dan Brand Love Terhadap Keputusan Pembelian Melalui Word of Mouth, Jurnal Analisis Manajemen, 9, 4, (2020) [Google Scholar]
  • Azwar, S., Sikap Manusia Teori dan Pengukurannya, Pustaka Pelajar, Yogyakarta, (2016) [Google Scholar]
  • Bastos, W., and Levy, S.J., A history of the concept of Branding: practice and theory, Journal of Historical Research in Marketing, 4, 3, 347–368, (2012) [CrossRef] [Google Scholar]
  • Bivainienc, I., and Sliburyte, L., The Brand Image As An Element of Brand Equity, Socialiniasi tryimai/Social research, 12, 2, 22–31, (2008) [Google Scholar]
  • Chinomona, R., Brand Communication, Brand Image and Brand Trust As Antecedents of Brand Loyalty in Gauteng Province of South Africa, African Journal of Economic and Management Studies, (2016) [Google Scholar]
  • Gelder, S.V., Global Brand Strategy, London: Kogan Page, (2005) [Google Scholar]
  • Grubor, A., & Milovanov, O., Brand strategies in the era ofsustainability, Interdisciplinary description of complex systems, s, 1, 78–88, (2017) [CrossRef] [Google Scholar]
  • Isoraite, Margarita, Brand Image Theoretical Aspects, Integrated Journal of Business and Economics, 2, 116, (2018), doi: 10.33019/ijbe.v2i1.64 [CrossRef] [Google Scholar]
  • Junaidi, Achmad & Hendrayati, Selvia & Nindhita, Yoga & Sari, Oki, Analysis of Brand Communication and Brand Image Impact on Brand Loyalty with Brand Trust as Intervening Variables, Management Analysis Journal, 9, 425–433, (2020), doi: 10.15294/maj.v9i4.41931 [CrossRef] [Google Scholar]
  • Kertamukti, Rama, Strategi Dalam Periklanan, Jakarta: Raka Grafindo Persada, (2015) [Google Scholar]
  • Kim, R. B., & Chao, Y., Effects of brand experience, brand image and brand trust on brand building process: The case of Chinese millennial generation consumers, Journal of International Studies, 12, 3, 9–21, (2019), doi: 10.14254/2071-8330.2019/12-3/1 [CrossRef] [Google Scholar]
  • Kotler, P., Armstrong, G., Principles of Marketing, New Delhi: Pearson, (2018) [Google Scholar]
  • Kotler, P.T., Keller, K.L., Brady, M., Goodman, M., Hansen, T., Marketing Management, Singapore: Pearson Education, (2019) [Google Scholar]
  • Kotler, Philip & Keller, Kevin Lane, Manajemen Pemasaran. Edisi kedua belas. Jilid 1, Jakarta: PT. Index. Kelompok Gramedia, (2009) [Google Scholar]
  • Lee, L.J., James. J.D., Kim, Y.K., A Reconceptualization of Brand Image, International Journal of Business Administration, 5, 4, 1–11, (2014) [Google Scholar]
  • Malik, M. Ehsan., Naeem, Basharat & Munawar, Madiha, Brand Image: Past, Present and Future, Journal of Basic and Applied Scientific Research, 2, 12, 13069–13075, (2012), ISSN 2090-4304 [Google Scholar]
  • Murtiasih, Sri., Hermana, Budi., Febriani, Wiarsih., The Effect of Marketing Communication on Brand Equity with Brand Image, Brand Trust, and Brand Loyalty as the Intervening Variables, Journal of International Business Research and Marketing, 7, 1, (2021), Available: https://www.researchleap.com [CrossRef] [Google Scholar]
  • Opatha, Malki, Definitions of Brand Image, Journal of Brand Image, (2015), Available: https://www.researchgate.net/publication/286669619_Definitions_of_Brand_Image [Google Scholar]
  • Ramadhani, Rendy & Ruswanti, Endang, The Influence of Brand Communication, Brand Image, and Brand Trust on Brand Loyality at University in Jakarta, IOSR Journal of Business and Management (IOSR-JBM), 22, 11, 14–19, (2020), e-ISSN: 2278-487X, p-ISSN: 2319-7668 [Google Scholar]
  • Rangkuti, Freddy, Studi Kelayakan Bisnis & Investasi, Jakarta: Gramedia Pustaka Utama, (2012) [Google Scholar]
  • Revanto, Pengaruh Brand Communication yang Diterima oleh Konsumen terhadap Brand Trust pada Brand Smartfren di Kota Surabaya, Journal of Product & Brand Management, (2016) [Google Scholar]
  • Rokom, Kemenkes Sarankan Masyarakat Manfaatkan Obat Tradisional, (2021), Available: https://sehatnegeriku.kemkes.go.id/baca/umum/20200521/4433937/kemenkes-sarankan-masyarakat-manfaatkan-obat-tradisional [Google Scholar]
  • Rosengren, Alexandra., Standoft, Andrea., Sundbrandt, Ann, Brand Identity and Brand Image, Jonkoping University: Thesis within Business Administration, (2010) [Google Scholar]
  • Sanita, Santi., Kusniawati, Aini., Lestari, Marlina Nur., Pengaruh Product Knowledge Dan Brand Image Terhadap Purchase Intention, Business Management and Entrepreneurship Journal, 1, 3, (2019) [Google Scholar]
  • Schultz, J. Williams, Outline of Marketing, Littlefield, Adam & Co., (2015) [Google Scholar]
  • Smith, P.R., Marketing Communications: an Integrated Approach, London: Kogan Page Limited, (1998) [Google Scholar]
  • Suryabrata, S., Metode Penelitian, PT. Raja Grafindo Persada, Jakarta, (2000) [Google Scholar]
  • Wardhana, Aditya, Brand Image dan Brand Awareness, (2022), Available: https://scholar.google.co.id/citations?user=ka0E86IAAAAJ [Google Scholar]
  • Wijaya, B. Kusuma, Dimensions of Brand Image: A Conceptual Review from the Perspective of Brand Communication, European Journal of Business and Management, 5, 31, (2013), ISSN 2222-2839, doi: 10.13140/ejbm.2013.55.65 [Google Scholar]
  • Wu, Chao Sen & Chen, Tien Che, Building Brand’s Value: Research on Brand Image, Personality and Identification, International Journal of Management, Economics and Social Sciences, 8, 4, 299–318, (2019), ISSN 2304-1366, Available: http://www.ijmess.com [CrossRef] [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.