Open Access
Issue
BIO Web Conf.
Volume 167, 2025
5th International Conference on Smart and Innovative Agriculture (ICoSIA 2024)
Article Number 07003
Number of page(s) 7
Section Sustainable Food Production
DOI https://doi.org/10.1051/bioconf/202516707003
Published online 19 March 2025
  • M.S. Han, D.P. Hampson, Y. Wang, H. Wang, Consumer Confidence and Green Purchase Intention: An Application of The Stimulus-Organism-Response Model. Journal of Retailing and Consumer Services, 68 (2022) [Google Scholar]
  • J. Guerreiro, J. Nascimento, S.M.C. Loureiro, M. Duarte, How To Earn A Premium Price: The Effect of Green Marketing and Brand Coolness. Communication Management, 27, 01 (2023) [Google Scholar]
  • P. Kumar, B.M. Ghodeswar, Factors Affecting Consumers’ Green Product Purchase Decisions. Marketing Intelligence & Planning, 33, 3 (2015) [Google Scholar]
  • S. Sheykhan, P. Boozary. H. GhorbanTanhaei, S. Behzadi, F. Rahmani, M. Rabiee, Creating a Fuzzy DEMATEL-ISM-MICMAC-fuzzy BWM Model for The Organization’s Sustainable Competitive Advantage, Incorporating Green Marketing, Social Responsibility, Brand Equity, and Green Brand Image. Sustainable Futures, 8 (2024) [Google Scholar]
  • M.U. Majeed, S. Aslam, S.A. Murtaza, S. Attila, E. Molnar, Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green Brand Image and Consumer Beliefs towards the Environment. Journal of Sustainability, 14, 18, 2022 [Google Scholar]
  • A.P. Sharma, Consumers’ Purchase Behaviour and Green Marketing: A synthesis, Review, and Agenda. Journal of Consumer Studies, 45, 6 (2021) [Google Scholar]
  • P. Tsai, G. Lin, Y. Zheng, Y. Chen, P. Chen, Z. Su, Exploring The Effect of Starbucks’s Green Marketing on Consumers’ Purchase Decisions From Consumers’ Perspective. Journal of Retailing and Consumer Services, 56, 102162 (2020) [CrossRef] [Google Scholar]
  • B. Nguyen-Viet, The Impact of Green Marketing Mix Elements on Green Customer Based Brand Equity in An Emerging Market. Asia-Pacific Journal of Business Administration, 15, 96–116 (2023) [CrossRef] [Google Scholar]
  • M. Ali, A Social Practice Theory Perspective on Green Marketing Initiatives and Green Purchase Behavior. Cross Cultural & Strategic Management, 28, 815–838 (2021) [Google Scholar]
  • P. Tsai, G. Lin, Y. Zheng, Y. Chen, P. Chen, Z. Su, Exploring The Effect of Starbucks’s Green Marketing on Consumers’ Purchase DecisionsFrom Consumers’ Perspective. Journal of Retailing and Consumer Services, 56, 102162 (2020) [CrossRef] [Google Scholar]
  • S. Dekhili, M.A. Achabou, Eco-labelling Brand Strategy: Independent Certification Versus Self-declaration. European Business Review, 26, 432–450 (2014) [Google Scholar]
  • A.Y.M. Noor, H. Toiba, B. Setiawan, A.W. Muhaimin, N. Nurjannah, Indonesian Consumers’ Preferences and Willingness to Pay for Certified Vegetables: A Choice-Based Conjoint Approach. International Food & Agribusiness Marketing, 36, 617–642 (2024) [CrossRef] [Google Scholar]
  • R. Yusiana, A. Widodo, U. Sumarsih, Integration Consumer Response during Covid-19 Pandemic on Advertising: Perception Study on Eco-Labeling and Eco-Brand Products Eco-Care. Inclusive Society and Sustainability Studies, 1, 45–56 (2021) [CrossRef] [Google Scholar]
  • F. Wang, H. Wang, J.Y. Cho, Consumer Preference for Yogurt Packaging Design Using Conjoint Analysis, Sustainability, 14, 6 (2022) [Google Scholar]
  • A.K. Patwary, M. Mohamed, Md.K. Rabiul, W. Mehmood, M.U. Ashraf, A.A. Adamu, Green Purchasing Behaviour of International Tourists in Malaysia Using Green Marketing Tools: Theory of Planned Behaviour Perspective. Nankai Business Review International, 13, 246–265 (2022) [Google Scholar]
  • Sharma, N. Kumar, Kushwaha, G. Singh, Eco-labels: A Tool for Green Marketing or Just a Blind Mirror for Consumers. Electronic Green, 1, 42 (2019). [Google Scholar]
  • M. Ertz, J. François, F. Durif, How Consumers React to Environmental Information: An Experimental Study. Journal of International Consumer Marketing, 29, 3 (2017) [Google Scholar]
  • L. Huang, Y.A. Solangi, C. Magazzino, S.A. Solangi, Evaluating The Efficiency of Green Innovation and Marketing Strategies for Long-term Sustainability in The Context of Environmental Labeling. Journal of Cleaner Production, 450, 141870 (2024) [CrossRef] [Google Scholar]
  • J. He, Y. Lei, X. Fu, Do Consumer’s Green Preference and the Reference Price Effect Improve Green Innovation? A Theoretical Model Using the Food Supply Chain as a Case. Environmental Research and Public Health, 16 (2019) [Google Scholar]
  • M. Nekmahmud, M. Fekete-Farkas, Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation. Sustainability, 12 (2020) [Google Scholar]
  • L. Suhaily, S. Darmoyo, Effect of Green Product, Price Perception and Green Advertising to Purchase Decision which Mediated by Attitude on Green Products. Management and Social Science, 6, 16 (2018) [Google Scholar]
  • P. Tsai, G. Lin, Y. Zheng, Y. Chen, P. Chen, Z. Su, Exploring The Effect of Starbucks’s Green Marketing on Consumers’ Purchase Decisions From Consumers’ Perspective. Journal of Retailing and Consumer Services, 56, 102162 (2020) [CrossRef] [Google Scholar]
  • E. Lestari, R. Septifani, K. Nisak, Green Awareness, And Green Purchase Intention: The Moderating Role Of Corporate Image. Green Agro-industry and Bioeconomy, 924 (2021) [Google Scholar]
  • M. Anvar, M.V.D. Villiers, Attitudes and Purchase Behaviour of Green Products among Generation Y Consumers in South Africa. Social Sciences, 5, 21 (2014) [Google Scholar]
  • H. Troudi, D. Bouyoucef, Predicting Purchasing Behavior of Green Food in Algerian Context. Business, 15, (2020) [Google Scholar]
  • M.R. Gonzalez-Rodriguez, M.C. Diaz-Fernandez, X. Font, Factors Influencing Willingness of Customers of Environmentally Friendly Hotels To Pay A Price Premium. Contemporary Hospitality Management, 32, (2020) [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.