Corks, screw caps and wine consumers of the Campanha Gaúcha

Federal University of Pampa (UNIPAMPA) – Course Bachelor of Enology – Dom Pedrito campus. Street Vinte e Um de Abril, 80 Dom Pedrito 96450-000, Rio Grande do Sul, Brazil

^a Corresponding author: israelcordeiro13@yahoo.com.br

Abstract

The Campanha Gaúcha is a region the South of Brazil with a crescent production in fine wines. Corks or similar were the materials most utilized to seal the bottles, actually are utilized too screw caps. The objective of this research was investigated if the consumer of the Campanha considers the type of seal of the bottles at the moment of purchase. A questionnaire was elaborated and applied to seventy wine consumers, where was possible to measure the principals factors that lead these consumers to buy of bottle wine. Analyzed the data, referring the screw caps 45.71% believe that this type of seal is interesting just for young wines; As for sealing 85.71% considers indifferent the type of material to seal the bottle, because consider the variety and the price as the main factor in the buying decision; However, 14.29% of these consumers said just buy wines sealed by corks and similar. Therefore, despite the corks are linked with the culture of consumption of wine, exist a significant percentage of consumers that are more interested to purchase wines with a variety desired and with attractives prices, than specifically linked to type of seal.