| Issue |
BIO Web of Conferences
Volume 7, 2016
39th World Congress of Vine and Wine
|
|
|---|---|---|
| Article Number | 03012 | |
| Number of page(s) | 9 | |
| Section | Economy and Law | |
| DOI | https://doi.org/10.1051/bioconf/20160703012 | |
| Published online | 26 October 2016 | |
Strategies practices of outstandings national wineries in the Brazilian market
Universidade do Vale do Sinos. Av. Luiz Manoel Gonzaga, 744, CEP: 90.470-280, Porto Alegre, Brazil
This work aimed to identify the strategies practices of outstanding national wineries on the Brazilian wine market from the perspective of Strategy as Practice. To conduct the survey, a multi-case study was developed in three Brazilian wineries, where the managers involved in strategic activities were interviewed and observed. Faithful to the recommendations of Strategy as Practice authors, this work sought to understand how context's forces, past experiences, and firms resources shape and guide the disposition of actors for a particular strategic choice that became ordinary practices.
© The Authors, published by EDP Sciences 2016
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0 (http://creativecommons.org/licenses/by/4.0/).
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