| Issue |
BIO Web Conf.
Volume 60, 2023
2022 4th International Conference on Biotechnology and Food Science (BFS 2022)
|
|
|---|---|---|
| Article Number | 02009 | |
| Number of page(s) | 4 | |
| Section | Agricultural Biotechnology and Food Safety | |
| DOI | https://doi.org/10.1051/bioconf/20236002009 | |
| Published online | 11 May 2023 | |
Research on Pricing Decision of Fresh Agricultural Products Supply Chain Based on Consumers’ Green Consumption Preference
School of Economics and Management, Yunnan Normal University, No. 768, Juxian Street, Chenggong District, Kunming, Yunnan Province, China
* Corresponding author: 1195474919@qq.com
Based on the background of the optimal pricing of the supply chain of graduate fresh agricultural products, this paper constructs the Stackelberg game model that maximizes the profit function of suppliers and retailers, and discusses the optimal pricing decisions of suppliers and retailers under the condition of comprehensively considering consumers’ green consumption preferences and other influencing factors. Green consumers’ green spending preferences are positively correlated with the profits of supply chain manufacturers and retailers. Numerical experiments verify the verification results of this paper, and finally summarize the relevant conclusions, green consumption preference is conducive to the overall profit improvement of the supply chain.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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