Issue |
BIO Web Conf.
Volume 68, 2023
44th World Congress of Vine and Wine
|
|
---|---|---|
Article Number | 03013 | |
Number of page(s) | 8 | |
Section | Law | |
DOI | https://doi.org/10.1051/bioconf/20236803013 | |
Published online | 23 November 2023 |
The connected consumer: New purchase triggers that are transforming the wine market?
EtOH, 13 lotissement Arbucetta, 20620 Biguglia, France
This review examines the changes in wine consumer purchasing habits caused by the emergence of digital technologies. The authors discuss new purchase triggers such as mobile apps, social networks, and online sales sites and their impact on consumers' perception and selection of wines. The review also examines the implications of these changes for wine producers, distributors, and retailers, particularly in terms of marketing, data management, and logistics. The authors emphasise that the digital transformation of the wine industry is creating new challenges for traditional industry players, but also new opportunities for innovative actors and startups. The review concludes that digital technologies have significantly altered wine consumers' purchasing habits and are transforming the wine industry. The authors stress that industry players must adapt to these changes by developing new marketing and distribution strategies, using data to better understand consumer preferences, and exploring new online sales channels.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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