| Issue |
BIO Web Conf.
Volume 68, 2023
44th World Congress of Vine and Wine
|
|
|---|---|---|
| Article Number | 03025 | |
| Number of page(s) | 12 | |
| Section | Law | |
| DOI | https://doi.org/10.1051/bioconf/20236803025 | |
| Published online | 23 November 2023 | |
Wine stress vs. Technostress: Communities and wine appreciation digital platforms
1 CEREN (EA 7477), Burgundy School of Business, Université Bourgogne-Franche-Comté, Dijon, France
2 BSE, Université de Bordeaux, Bordeaux, France
In this conceptual article, we propose to investigate the intrinsic motivations of wine appreciation platform user communities, such as Vivino. By helping to reduce the stress linked to the complexity of the purchasing and tasting experience, which we call wine stress, these technologies increase the pleasure of participating in the community and gamify the sharing of knowledge via the platform. At the same time, exposing the user both to social exposure within the community of wine enthusiasts, and thus to peer judgment, but also to cognitive dissonance in the tasting experience.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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