Modern aspects of the livestock industry development, considering the analysis of consumer preferences for meat and meat products

Russian State Agrarian University-Moscow Timiryazev Agricultural Academy, 127434, 49, Timiryazevskaya Street, Moscow, Russian Federation

^* Corresponding author: tbiryukova@rgau-msha.ru

Abstract

In the modern conditions of the development of economic relations, consumer behavior in relation to the choice, purchase and consumption of food has been significantly transformed. This state of affairs encourages market participants to seriously change their approaches to working with consumers, the basis of which should be a multifactorial study of consumer preferences. At the moment, this transformation is of particular interest in the main markets, which include the meat and meat products market. This article attempts to study the transformation of consumer preferences for meat and meat products in modern conditions. Special attention is focused on such a parameter as the product quality. In the course of the study, a model was proposed for evaluating the decision-making process on the purchase of meat and meat products by the consumer, considering the essential factors of choice, the results of the marketing research were presented, the main conclusions regarding the transformation of consumer preferences were formulated, the importance of such criteria as product safety, animal husbandry, environmental impact was assessed. On the part of consumer organizations, the interrelation of such criteria forming the quality of the product as freshness, compliance with microbiological indicators, compliance with temperature control, which are currently a priority when choosing a supplier, is evaluated. The main conclusions are presented, which allow to consider the main promising areas of development of organizations engaged in meat production. The practical significance of the research lies in the possibility for organizations operating in this market to create successful marketing strategies and will significantly make the manufactured products of the quality necessary for the consumer.