The Synergy of Emergency Alerts and social media: An Evaluation with the Emergency Alert and Social Media Engagement Test

¹ Peter the Great St. Petersburg Polytechnic University, Saint Petersburg 195251, Russian Federation
² Lovely Professional University Phagwara, Punjab, India
³ Uttaranchal Institute of Technology, Uttaranchal University, Dehradun, India, 248007
⁴ GRIET, Bachupally, Hyderabad, Telangana, India
⁵ K R Mangalam University, Gurgaon, India
⁶ GD Goenka University, Sohna, Haryana, India

^* Corresponding author: vafaeva.khm@gmail.com

Abstract

Using the innovative Emergency Alert and Social Media Engagement Test (EASE Test), this study examines how the dynamics of emergency communication are changing and how conventional emergency alerts and social media engagement may work together. The results of the data analysis show that participants' alarm reaction efficacy varied, depending on things like alert clarity and personal readiness. The research highlights the potential of social media platforms as dynamic centers for information exchange by revealing varying degrees of involvement under simulated emergency circumstances. Furthermore, it is shown that social media participation is positively correlated with alert reactions that are more successful, highlighting the function of social media in improving response preparedness. Qualitative information obtained from participant interviews clarifies the potential and challenges in this interaction. In light of the potential for improved public safety, situational awareness, and catastrophe resilience in the digital age, this study supports an integrated strategy.