Management model in the conditions of digitalization of business environment in the regional ecosystem

¹ North Caucasus Federal University, Stavropol, Russia
² Branch of the NCFU – Russian Technological University in Stavropol, Stavropol, Russia

^* Corresponding author: imandritsa@ncfu.ru

Abstract

It is recognized that the role of business environment management in the regional ecosystem is paramount to ensure the balanced development of all ecosystem elements. This is made possible based on the prerequisites for digital transformation that have been created. There is a need for a management model that will bring the spontaneity of the region’s entrepreneurial environment into line, strengthen its vector momentum in increasing the activity of the ecosphere of the territory, and allow choosing the best solutions. The study aims to formation of a model for establishing interaction between the state and business in the framework of the Russian model of digitalization based on the study and development of scientific theories and ideas, best practices, research of the state and trends of entrepreneurial activity of the region and its ecosphere. Methods: fundamental theories of entrepreneurship and approaches to modern theoretical research on business environment management, knowledge within the framework of business environment management theory, concepts of regional ecosystem theory, digitalization models, and tools of meso-ecological models of the business environment. The model of establishing the interaction between the state and business in the region proposed is based on the study of theories, methods and analysis of the role and performance trends of the business environment. An adapted management model in the conditions of digitalization of the business environment is presented concerning the regional ecosystem based on the materials of the Strategy of Digital Transformation of Stavropol Territory. In the recommended model on a new technological basis decomposition of factors, agents of the mesoecological model of the business environment and factors of their assessment, the interaction of the business environment and its communication activity between all subjects are given.