Promethee: Agricultural Extension Workers’ Strategy to Strengthen Their Identity for Sustainable Food Production

¹ Department of Agriculture Extension and Communication, Universitas Sebelas Maret, Surakarta, Indonesia
² The Center for Micro, Small, and Medium Enterprises and Cooperative Studies, Universitas Sebelas Maret, Indonesia

^* Corresponding author: This email address is being protected from spambots. You need JavaScript enabled to view it.

Abstract

This research aims to select the priority strategies for strengthening the identity of agricultural extension workers according to the perspective of agricultural extension workers. Data was collected through interviews with 20 agricultural extension workers in Magelang Regency and analyzed using Promethee decision-making analysis to obtain priority rankings for the selected strategies. The analysis results of the most appropriate strategic decision-making implemented by agricultural extension workers obtained the following order: 1) strengthening the motivation and role of agricultural extension workers, 2) Improving competence and digital literacy to be adaptive in the digital era, 3) Improving qualifications and competencies in agriculture, 4) Improving agricultural literacy skills of extension workers), 5) Being responsive and adaptive to all changes in the environment, 6) Strengthening interpersonal and group approaches with farmers, 7) Improving interpersonal communication competencies and 8) Building partnerships with agricultural stakeholders.