Open Access
Table 2.
Demand Features: Response Ranking.
| Demand Feature (7-pt Likert scale) | Average | Sth. Dev. |
|---|---|---|
| Guided Wine Tasting | 5.78 | 1.49 |
| Guided Cellar Visit | 5.60 | 1.61 |
| Gourmet Wine Dinner | 5.48 | 1.52 |
| Visit of a Winery | 5.39 | 1.73 |
| Daily Menu with Featured Wines | 5.33 | 1.66 |
| Hiking Activity with Food Experience | 5.22 | 1.67 |
| Trained Hotel Sommelier | 4.99 | 1.71 |
| Guided Vineyard Walk | 4.64 | 1.59 |
| Hotel Wine Bar & Exclusive Cellar | 4.57 | 1.71 |
| Regional Cooking Class with wine | 4.45 | 1.98 |
| Specific Wine Information Event | 3.66 | 1.76 |
| Wine/Culinary Books and Magazines | 3.57 | 1.73 |
| Hotel Guests with a Wine Interest | 3.32 | 1.56 |
Source: Own calculations from sample data.
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