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Table 3.
Rotated Component Matrix a.
| 4-Factor Solution | ||||
|---|---|---|---|---|
| Demand Features | Entertainment | Education | Escapist | Esthetic |
| Visit of a Winery | .823 | |||
| Guided Wine Tasting | .775 | |||
| Guided Vineyard Walk | .754 | |||
| Guided Cellar Visit | .701 | .300 | ||
| Trained Hotel Sommelier | .644 | .433 | ||
| Specific Wine | ||||
| Information Event | .775 | |||
| Hotel Guests with Wine Interest | .656 | .406 | ||
| Regional Cooking | ||||
| Class / Wine Seminar | .615 | .384 | ||
| Hiking Activity with Food Experience | .823 | |||
| Culinary Activity (Gourmet Wine Dinner) | .806 | |||
| Hotel Wine Bar and Exclusive Cellar | .706 | |||
| Daily Restaurant Menu with Featured Wines | .309 | .673 | ||
| Wine/Culinary Books and Magazines | .344 | .442 | .512 | |
Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. a Rotation converged in 12 iterations.
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