Open Access
Table 1.
Categories of design elements: layouts and compositions, colours and illustrations [10, 23, 25, 26, 27, 28, 29, 30].
| Design Elements | Traditional | Modern |
|---|---|---|
| Colour | – Dark (burgundy, navy, red) – Neutral (brown, black, grey) |
– Bright/Light (orange, wasabi green, pink) |
| Layout and composition | – Unprinted (white background), – Full colour, – Centred placement, horizontal straight lines |
– Half printed, half solid colour, – left or right alignment, justified or asymmetric composition – curved lines |
| Typography | – Standard type-size – serif – capital letters |
– Clear, modern visual typeface, style – non-serif |
| Illustration theme and colour | – chateau, – vineyard, – grape motifs, – coats-of-arm, – animals – one colour etching |
– painting, – etching, – photograph – unusual animals associated to fun and humorous acts. – no wine or winey related – colourful, bright colours (gold, silver) |
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