Open Access
Table 2.
A summary of the semiotic analysis of Urla vineyard road wine labels' visual codes.
| Element | Signifier | Signified |
|---|---|---|
| Layout and composition | – centred layout horizontal lines | – tradition, seniority |
| Colour | – white – yellow paled white – black – red – blue – gold – yellow-orange |
– purity, high quality – tradition, seniority – elegance – red wine, vitality, power – harmony, truth relax – strength, luxury – optimism, joy |
| Illustration theme | – a chateau, coat of arms, animal related to the wine – photograph, motifs, painting |
– tradition, seniority – modernity |
| Typography | – capital case letters – lower case letters – serif – non-serif |
– importance, tradition – simplicity modesty – tradition, history, seniority – simple, modern |
| Illustration colour | – one colour etching – two colour |
– tradition – modern |
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