A summary of the semiotic analysis of Urla vineyard road wine labels' visual codes.
|Layout and composition||– centred layout horizontal lines||– tradition, seniority|
– yellow paled white
|– purity, high quality
– tradition, seniority
– red wine, vitality, power
– harmony, truth relax
– strength, luxury
– optimism, joy
|Illustration theme||– a chateau, coat of arms, animal related to the wine
– photograph, motifs, painting
|– tradition, seniority
|Typography||– capital case letters
– lower case letters
|– importance, tradition
– simplicity modesty
– tradition, history, seniority
– simple, modern
|Illustration colour||– one colour etching
– two colour
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