Open Access
Table 1.
Characteristics of Needs and their Potential Changes
| Need | Characteristic | Development trends |
|---|---|---|
| Security | Prime value, increased demands | Compliance with standards → transparency of composition, sources, technologies |
| Benefit | The pursuit of healthy food | Health trend → healthy habits |
| Convenience | The ability to eat better every day | Compromise → daily consumption opportunity |
| Taste | Movement to natural sensations | Artificial «Notes» → natural tastes |
| Authenticity | Meeting unique needs | One universal format for everyone ‐> authenticity |
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