Open Access
Table 2.
Dualism of Needs: Dilemmas and Arising Challenges
| Desirability of driver‐dilemma interactions | Reality | Problems |
|---|---|---|
| Taste + Benefit | Healthy nutrition is not always tasty. Highly processed foods rich in fats, calories, and flavor enhancers are more attractive. | How to make healthy foods more tasty? |
| Convenience + Benefit | Healthy eating takes a lot of time and effort. Fast food is fast, but harmful. | How to make healthy products convenient? |
| Benefit + Security | Healthy foods are rich in nutrients and do not contain preservatives, they are difficult to store, they may not be safe during storage. | How to make preservative‐free foods safe? |
| Taste + Security | Taste is the main thing in the evaluation of the product. The most delicious products in small‐scale production, but they are often unsafe. | How to make small‐scale production safe? |
| Authenticity + Security | Authentic home‐made foods are tasty but can be unsafe. Increased confidence in industrial products. | How to make authentic products safer? |
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