Open Access
Table 2
Reliability analysis.
| Variable | Number of terms | Cronbach’s Alpha value |
|---|---|---|
| Expertise | 4 | 0.955 |
| Interactivity | 3 | 0.943 |
| Popularity | 3 | 0.945 |
| Flow Experience | 4 | 0.962 |
| Degree of Media Informatization | 5 | 0.967 |
| Brand Recognition | 4 | 0.957 |
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