Open Access
Table 1
Sources of consumer stress (inspired by Moschis 2007).
| Consumer decision-making stages | Stress Sources | Illustrated by |
|---|---|---|
| Information-seeking | Lack of information | Schwartz, 2004 |
| Lack of perceived ability to choose wisely | Viswanathan et al., 2005 | |
| Pre-purchase evaluation | Choice overload | Ketron et al., 2016 |
| Perceived choice complexity | Hansen, 1969 | |
| Information overload | Glückler & Sánchez- Hernández, 2014 | |
| Lack of confidence | Olsen et al., 2003 | |
| Purchase | Inability to locate and evaluate products | Sujan et al., 1999 |
| Store ambiance | Sujan et al., 1999 | |
| Post-purchase | Unexpected product performance | Duhachek, 2005 |
| Information dissonance | Schwartz, 2004 | |
| Social risk | Bories et al., 2014 | |
| Paradox of competence/incompetence | Mick & Fournier, 1998 | |
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