BIO Web of Conferences
Volume 7, 201639th World Congress of Vine and Wine
|Number of page(s)||5|
|Section||Economy and Law|
|Published online||26 October 2016|
- Kaushik , Avinash (2010), Web Analytics 2.0: The Art of Online Accountability and Science of Custormer Centricity, 1st edition, Indiana – USA, Wiley
- Ryan , Damian, Jones , Calvin (2012), Understanding Digital Marketing: Marketing Strategies for Engaging the Digital, 2nd edition, Philadelphia – USA, KoganPage
- Kotler, Philip et al., Marketing 3.0: Do Produto e do Consumidor até ao espírito Humano, 2oedição, Lisboa, Actual
- Joris Merks-Benjaminsen, Online brand identity, 1st edition, September 2015, Adfo
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